While my friend Andrew is blogging about Judd Apatow’s newest viral marketing scheme, which is quite successful to an extent, I’m going to blog about a recent viral e-mail marketing attempt…
Which in my opinion, failed miserably.
Initially I’m thinking, sweet, a new leak. Then I proceed to click the link to listen. Whatever smile I had on my face was reduced to a neutral stare. “this can in no fucking way be Justice” is what tell myself. So I put that message aside for a few days.
This morning I woke up to my blackberry blinking red. I got another email from the same person who ‘forwarded’ me that message from sarah colette (more on that later).
The truth comes out. Someone came up with the bright idea…
“HEY, LET’S BUILD SOME HYPE FOR YOU BY TRYING TO PASS OURSELVES OFF AS JUSTICE….AND THEN TELL EVERYONE THE TRUTH AFTER THEY ARE TOTALLY INTO IT!!!!”
rule 1 to successfully faking a Justice track and then telling the truth after people are into it: MAKE FUCKING SURE I’m “totally into it”.
What I heard when listening to this track were unimpressive muted/muffled synths, samples from other justice tracks, and ‘church organ sounds’.
Let it be known, this track was in no way a BAD track, I’m just tired of people trying to be deceptive. Had this been a regular email trying to promote someone, I might have given it a better chance.
Rule 2: let’s leave sarah from colette out of it? what did she ever do to you? why would you want to eff up her name by associating it with yourselves??? why would she of all people leak a WRONG-FAKE justice track??
Rule 3: lie better.
St. Andrew is no joke. You’ve all heard his winning remix of Yelle’s ‘Ce Jeu’. I would have been far more stoked on the track had it been called “st. andrew’s new track” from the start.
This is not a post about St. Andrew. or is it?
keep sending me fakes. because i love them.
image: tufts vs cits
3, 2, 1………..after a ludicrous amount of final examinations.
tired, relieved, exhausted, SO FUCKING HAPPY.
SO FUCKING DONE
…until next week. But that’s just what I do.
Here’s something australia does very well. –An insane original by Whitenoise whom I’ve swooned about. The synths they use are unbelievable and they cut right through EVERYTHING. You can have as much ambient noise as you want, but if you blast Whitenoise, everyone’s going to hear it and that’s what I like.
Australia, again. Look out for some more original tracks by Whitenoise soon.
These next 2 sound like the way I feel right now.
image: tuftsmania, han solo impressions
It may be quiet for a week or so while I meet my doom in the form of written and practical examinations. Wish me luck…. or wish me failure. Up to you. I might update this post throughout the week with tracks of whatever I feel like…. just to maintain my sanity.
more coming. (smooth electro/disco/sex…fred falke, alan braxe, kris menace…back in 08…in a big way.)
image: tuftsmania, chocolate cake with white chocolate frosting and a lot of love
image: tufts vs cits
For the past 2 weeks, all day, all weekend, I’ve been repeating the track I’m about to speak about.
you definitely want to Read more